The first thing I saw when I began to create the algorithm of beef and bitcoin was the store of value. We have stolen the store of value of both the cow and the land through our fiat debt-ridden economy. Bitcoin brings back the store of value that the rancher/producer does not have access to nor can they exit the debt economy until they first pioneer into both beef and bitcoin at the same time. They are a full working unit. One piece of low-hanging fruit that is a value add in the immediate is eliminating CC fees for the producers who are going to market to their consumer base.