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The US is a priority market for Liberty Media, which has added Miami and Las Vegas to its race calendar in recent years, complementing its grand prix in Austin, Texas. Cadillac, the US brand backed by billionaire financier Mark Walter’s TWG Motorsports and General Motors, will join the grid as the 11th team in 2026.
F1’s audiences on ESPN have doubled from 554,000 viewers a race in 2018, the year after Liberty Media took over Formula 1, to roughly 1.1mn in 2024.
I don't think Apple will gain the streaming rights for F1 if it doesn't make an overwhelming offer.
20 sats \ 1 reply \ @BlokchainB 12h
For a second I thought Apple was going to buy the whole company lol not access to streaming rights if it’s races.
Also was the Vegas race a success?
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Ahh yes, didn't notice that the tie is a bit misleading.
Vegas was a success for the streaming part of it. But the Ticket sales were disappointing as per reports.
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