Airbnb, the paragon of a “design-led” company, is only hiring a single designer. The job requires more than a decade of experience. There are probably hundreds (possibly thousands) of applicants. The fact that a company known for its design culture is investing only at the top of its org chart is a flashing “check engine” light on the practice of product design.
In the past 5 years, demand for senior product designers has skyrocketed1, but a troubling gap is in its wake. Today, there are fewer opportunities for designers to gain critical experience and mentorship to develop into the next generation of leaders.2 If this trend continues, our practice risks becoming stagnant, overqualified, and obsolete.