Most e-commerce platforms in India, including rival Flipkart, offer loans in partnership with banks and non-bank lenders. With a lending licence, Amazon will now be able to lend directly - a more lucrative model for the group. Flipkart secured its non-banking financial company (NBFC) licence in April through its unit Flipkart Finance, allowing it to lend but not accept deposits.
Amazon is trying hard to compete against local giant "Flipkart" but it is a far cry until Amazon can deliver service matching to flipkart. Flipkart is faster, user friendly, with good range of products, whereas amazon is unreasonably slow in everything in India.