Looks like good ol prediction markets are going to be here to stay after all.
As part of the NHL deal, Kalshi and Polymarket will gain access to the league’s proprietary data and rights to use NHL marks and logos. In return, Mansour said, the hockey league will get a suite of customer protections. The NHL said both companies will receive brand exposure during broadcasts.
It is kinda funny to think back and see the NFL coming out and saying they did not feel that prediction markets were regulated properly when they are regulated by the CFTC while crypto for the most part is currently frozen in the US due to the war the was waged between the CFTC and the SEC. The NFL though has no issue with partnering with crypto companies, foundations, or DAOs though.
Keith Wachtel, president of NHL Business, told CNBC he feels comfortable with Kalshi and Polymarket from a regulatory and integrity standpoint, noting that sportsbooks like FanDuel and DraftKings have also struck partnerships with prediction platforms.