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I run my own node, and am a huge Lightning fan - but outside of my circle I don't know many that have adopted Lightning.

I see this is as a huge potential opportunity.

I work as a software engineer at a company with 10+ million users in a 3rd world country, and I know USDT adoption is very high there because of inflation.

Basically, we're a marketplace where people can buy products.

However, to convince my CEO/CTO I would need to be very convincing. How would you guys approach this?

I think they mostly care about providing the best possible experience for our users

  1. If you don't have the C-level ear, get it. [1]
  2. Don't try to mainline it straight. Propose a pilot. Small scale, small deliverable, easy to succeed. Define KSFs. Make sure you can measure your success
  3. Build it. Don't fuck up.
  1. Solve shit. Work hard. Be employee of the month for 6 months. Be a someone, because no one is going to listen to a no one.

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100 sats \ 1 reply \ @Fenix 2 Jan

Applying tip 1 in life.

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It's not the best part of business but it's how it works. Network always beats merit.

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0 sats \ 0 replies \ @OT 13h

Demonstrate it with a LN wallet you're comfortable with. Seeing through experience how a small payment can settle instantly should be enough to get them interested.

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As already be said, maybe the Steak 'n Shake case could help, I look into the company and I don't think that LN is an option for them, the business seems to use the fiat rails as a moat.

Are they already using bitcoin?

With a LN wallet on both end (consumer/provider) the company will be obsolete.

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Show them Stacker News. "Hey this is a cool site I found that allows for user tipping/micro payments via Bitcoin over the lightning network. I know Block recently enabled Bitcoin payments for all their square terminal merchants. This might be something that would add value to our user experience."

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Approach it thoughtfully! A lot of people rush in without testing what they recommend. Test your solution thoroughly before saying something because it'll reflect on you—I don't say that to scare you off, it's just reality.

Read into Darth's guides on merchant adoption: he has a bunch specifically to help you out.

Good initiative!

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Let get it started

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Do you want convince him to adopt lightning as a method of payment? The Steak 'n Shake case could be a good starting point for you.
Even Cashu ecash could be very interesting applied as gift vouchers minted from the company

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I'm not sure if I can mention the name, but if you look up my profile you could add 1 + 1 together and then google about it.

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