Modern TVs are very poorly suited for kids. They require using complicated remotes or mobile phones, and navigating apps that continually try to lure you into watching something else than you intended to. The usual scenario ends up with the kid feeling disempowered and asking an adult to put something on. That something ends up on auto-play because then the adult is free to do other things and the kid ends up stranded powerless and comatose in front of the TV.

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Instead I wanted to build something for my 3-year old son that he could understand and use independently. It should empower him to make his own choices. It should be physical and tangible, i.e. it should be something he could touch and feel. It should also have some illusion that the actual media content was stored physically and not un-understandably in “the cloud”, meaning it should e.g. be destroyable — if you break the media there should be consequences. And there should be no auto-play: interact once and get one video.

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