Today, the average bitcoiner (in my experience) tends to care a whole lot more about privacy, freedom, sovereignty, etc. than the average "normie" who barely even knows what Bitcoin is.
Thus, trying to convey these principles to them doesn't seem to do a whole lot of convincing, especially since your typical normie "doesn't have anything to hide."
A lot of times, simple NgU technology doesn't do much either, because Bitcoin is a "bubble."
...so what do normies care about? What can we point to within Bitcoin that better addresses their immediate values and preferences, without trying to convince them of the importance of values that they likely don't care about?
What can we point to within Bitcoin that better addresses their immediate values and preferences, without trying to convince them of the importance of values that they likely don't care about?
  • Less fees (L2s)
  • Irreversible tx & no chargeback (onchain)
  • Trustless & fancy financial feature (DLC & RGB)
  • 24/7 payment network
  • Can send value as low as 1 sats
  • Can send money privately & borderlessly
  • NO KYC NO BS wallet set up
  • Can put your money inside your head
  • Possibility 0% fees on every txs (direct channel on LN)
  • Deflationary or can buy more stuff over time
The list goes on & on,you can shill these benefits even to nromies
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I think most of that list is well beyond a "normie", but the 24/7 aspect is a real place to start.
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  • Can save a lot by using LN instead of credit card
  • No more Paypal freezing user's balance scenario
  • Can bet on football result using DLC, can also hold fiat by shorting 1× BTC/USD
  • No more Sunday bank holiday lol
  • Micropayments (good for 3rdworlders)
  • Foreign workers scenario
  • Easier access to weed & drugs
  • No more giving id & 7 day waiting process just to set up account
  • Brain wallet is underrated asf
  • What else payment network could offer 0% fees digitally ?
  • Savings & low time preference
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Normies don't see credit card fees or work outside the country they live in and they don't have low time-preference.
However, if it makes sports betting easier, that's huge. Btw, on that note, I just discovered that FreeBitcoin has NFL betting.
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No more giving id & 7 day waiting process just to set up account
The lowered friction of online payments in general is huge
no more of this shit
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We see the problem with that, but people are used to it, so they don't care.
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Factually sad
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I've definitely heard complaints from some normies about this awful UX
Just gotta get them their first taste of paying with LN
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yeah I'd say maybe only 2 of these resonate with a normie: cheaper fees and 24/7
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Those are the two I've really heard people complain about. The other one you might get some traction on is irreversible transactions, but people will only want that on the receiving end and will be turned off by it on the sending end.
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On top of this, understanding why we need decentralization to facilitate cheaper, global, 24/7 payments instead of centralized custodians is another uphill battle
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Have you seen the list of benefits of exercise?
  • add decades to your healthspan
  • be 3-4x as strong
  • end up far richer due to improved hormones
  • sleep with far hotter women
  • etc
And yet, even a great many bitcoiners do not lift.
OP's question that features matter is clearly wrong, or hyperbitcoinization would have already happened. Bitcoin adoption is primarily driven by emotion.
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Wrong reply section ?
I just hitted leg btw, not intensive enough but at least i'm not skipping it entirely
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ser my entire point is that the features dont matter. thus why i am asking what does matter
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If you want to persuade normies, this is the right way to start thinking. Changing people's values is very hard and generally a wasted effort. Good sales strategy is showing them that the product is better for what they like doing.
My concern is that at the moment Bitcoin is not aligned with what normies care about. There's a serious learning curve and normies don't like to think. It requires personal responsibility, which normies avoid like the plague. It doesn't conform to approved opinion, which is where normies get their values.
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the struggle is real
something definitely shifted in me, mentally, to begin putting in the effort to learn bitcoin -- never kicked that craving for knowledge out of me since. Not sure if everyone has/needs to have that experience.
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There's no way mass adoption will happen until it's trivially easy to start using Bitcoin. If it never becomes trivially easy to use, then it will always be niche. I could imagine a scenario where something like the lightning network is widespread and on-chain transactions are only made by a small minority of users.
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western normies: savings and speculation lol eg. property, stocks, retirement funds, gold lol
Global south: remittance and medium of exchange
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most people care about status signaling, but that seems to be in direct opposition to the bitcoiner ethos today
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Satoshi's humility -- choosing to give bitcoin of the world instead of claiming ownership of it -- will have psychological ripple effects throughout the next generation of humanity
assuming hyperbitcoinizationz of course
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Convenience
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normies want to be spoonfed everything 😂
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Facts
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This reminds me so much of Mark Zuckerberg's Libra currency that he was trying to sell.
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They care about owning property which stores value. At the moment, the status quo is houses. This is mainstream, orthodox financial advice.
A housing crash which calls this into question is the precipitating event for normie adoption.
But the education needs to begin now to be ready.
There is already a generational opportunity: the young who already see they have been denied the opportunity to preserve wealth in property as their parents and grandparents could.
Importantly, this is something only Bitcoin can do (not crypto).
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Normies also cares about securing their savings.
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The one thing everyone cares about is fairness.
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  1. most people do not want anything. Bitcoin fixes everything so a sincere demand for anything can allow the dots to connect.
  2. for the npc, shifting the time question into the future enables demand for bitcoin to arise e.g. "would you rather have $40k (price is $27.5k) or 1 bitcoin given to you 10 years from now. They value storing value, there is nothing special about it, it just needs to overcome the volatility factor by partitioning their time preferenceS to isolate rather than taking average.
Opportunities for #2 can be increased with new tools, #1 is decreasing.
This is why the 4th function of money and forward contracts are so important. https://heaviside.substack.com/p/the-forgotten-fourth-function-of
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Most normies regardless of political spectrum value supporting local commumities. Definitely aligns with bitcoin 🤙
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Fraud prevention.
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The only thing I tell normies is: "I saw inflation reducing the value of my money so I started saving in Bitcoin".
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