> Create an account and complete the registration process by verifying your identity

Why call it Stealth Money then? 

> You can order a wallet device which you will receive in a few days and set up or add an old Bitcoin wallet if you have one.

I don't get who is the target. Something called Stealth Money certainly attracts people who are already deep in the space, rather than newcomers who need the simplicity of being able to buy everything from the same place.