ODC #000006 - UX > TEST
Designing a Card Sorting workshop for an Outdoor gears eCommerce
Scenario
You work at an agency that was recently hired to improve the design of an eCommerce site that has deals on outdoor gear (competitors are Patagonia, BlackDiamond, ORVIS, iceBreaker, GANDYS, finisterre and alpkit.
The client is getting lots of complaints from customers that they can't find what they're looking for on the site. Through some research and testing, your team has discovered that this is likely because the content is organized based on the company's goals and understanding, instead of what makes sense to users. So you decide to start from scratch and reorganize the site.
Task
Gather a list of pages or types of content that an outdoor gear website would have (refer to the competitors above for ideas). Perform a card sort with 7 to 14 real people using this list. Create a report of your findings for your team to use as they build a new information architecture for the site.
Extra Credit:Â Debrief each participant at the end of their card sort to get them to explain their rationale. You could also perform the card sort with more people (21 or more).
Guides
If you need help with this challenge, check out our hand-picked tutorial recommendations.
-
Card Sorting 101 on optimalworkshop.com
-
How to Conduct An Effective Card Sort: A Comprehensive Guide on dscout.com
-
Card Sorting: Uncover Users' Mental Models for Better Information Architecture on nngroup.org
-
What's Card Sorting in User Experience Research? on piped.video
Tools
Not sure which tools to use? Try something new, go 💯% FOSS!
For you!FreePlane (for any OS) by freeplane team
Affine (online) by Affine.pro
Taiga (online) by kaleidos
FocalBoard (online) by FocalBoard
Pen and Paper (templates) by SneakPeeKit
For professionals gurus
Projects (freemium) by Whimsical
Card Sorting (freemium) by Lyssna
Share Your Results
When you finish the challenge, post your work including anonymized collected data and results on this thread! If you also share it on
nostr, be sure to use the hashtag #opendesigner and tag Design_r@iris.to or @Design__r on X! We'll keep an eye out and repost good examples on a regular basis.Check our previous ODC and support this community for creative minds, where you'll be able to get open and constructive feedback on your PoW. Ask anything in the ~Design territory and get some âš¡sats for the value you provide!
#Bitcoin #Design #BitcoinDesign #NostrDesign #Nostr #OpenDesign #DesignChallenge #OpenDesignChallenge #outdoorgear #e-commerce #informationarchitecture #cardsort #userexperience #research #testing #contentorganization #HumanCenteredDesign