Within economics, there are entrenched methodological frameworks that heavily favor measurements with the aim of making so-called “falsifiable” empirical predictions. This tinkering with positivism in the study of human action has led to a widespread tendency to misconstrue prices as measurements of value, given the tight link between the two. It is the task of this article to refute this widespread fallacy and to reestablish the clear distinction between the praxeological categories of “value” and “price.”