Anyone remember queuing outside the nightclub, trying to hold your buddy up, who was clearly unfit to walk, hoping the doorman wouldn't notice 🤣
There's been a noticeable trend of reduced alcohol consumption among younger generations, particularly Gen Z.
This shift towards sobriety or reduced drinking has been highlighted in various reports.
For instance, a significant portion of young adults are either not drinking at all or are drinking less than previous generations.
This change in behavior influences the traditional revenue model for nightclubs, where alcohol sales are a major income source.
The cost-of-living crisis has led to fewer people, especially students, going out to nightclubs midweek, as they opt to pre-drink at home or save money by choosing cheaper alternatives for socializing.
(BTW is it the same in the US, where alcohol is a lot cheaper in supermarkets?)
Moreover, there's a shift towards seeking other forms of entertainment or experiences, like food events, gaming, or alternative nightlife options that don't center around alcohol consumption.
This has caused a diversification in nightlife options, with some venues adapting by offering non-alcoholic drinks, live music, or unique experiences like silent discos.
There's a cultural shift towards health and wellness among younger demographics, which includes not just drinking less but also engaging in activities perceived as healthier.
This includes the rise of sober events or those that promote a more mindful approach to partying.
So, will this mean nightclubs will be challenged to evolve or adapt to these changing preferences?
Nightclub closures are also influenced by economic pressures like high operational costs, changes in local regulations and the lingering effects of COVID which altered social habits.
The nightlife industry has been hit by these combined factors, leading to closures not just because of less drinking but due to a broader shift in how nightlife is experienced.
Were you a clubber back in the 90s or 00s?
Do your kids go clubbing now?
Or do they say, alright boomer 🤣🤣🤣