“If I don’t use the product myself, I don’t promote it. If I don’t believe in it 100%, I can’t sell it.”

This is very true.

If we ourselves don’t believe in the product we are promoting, how can we expect the customer to believe? The answer is that we can’t expect them to.

Not even the best salesman in the world can fix a mediocre product, and although such salesmen can endorse them, in the medium term they would have dug their own grave.

They would be burying one of the most important and irreplaceable qualities of a salesperson: honesty.

Now, that security and confidence don’t come out of nowhere. To believe in the product you are selling, you will first have to make an effort to know it intimately.

When you are an expert on a subject you have total confidence in it and you can engage in any conversation about it, with anyone and at any time, instead of intoning a robotic and memorized speech.

Even if the conversation goes down unexpected paths, or the client comes up with unforeseen questions, it's okay: you know the lesson, you're in control.

On the contrary, when you are given a mechanical script that you have to cram like in school, insecurity and fear of making a mistake begin to appear within us.

Boredom and rejection begin to appear within our clients. And the only thing that doesn't appear anywhere will be our chances of getting the sale.

For example, I am currently a cell phone accessories salesman and I know intimately what I am talking about, I can confidently recommend what is best for my client, the appropriate options and solutions to the problems that he presents to me, even if he asks me by surprise.

Lima is by nature a very hectic capital where nobody has time. And I, who sell accessories to those who pass by, must advise and give security, I would say in a minute at the most... in order to achieve my sales and the satisfaction of my clients who continue on their way on the next bus.

Because a good salesperson, in reality, does not sell. (That is another big secret). A good salesperson advises and helps.

If you know your product and you know your client, the only thing left to do is to connect the dots. Because you are able to understand what that client needs and how what you sell fits into their life and well-being.

When that well-being becomes the basis of your work, not only is that transmitted in our speech and our non-verbal language (one of the most important aspects of selling).

You will also be reinforcing your confidence and paving the way to the sale almost effortlessly. Because you do not limit yourself to seeing the sale as a duel of wills, where the seller has to overcome resistance and "impose" the client in an epic battle.

Your only battle should be to defeat that fear that leverages you into constant refusal. Listen. Understand. And advise.

You can repeat a hackneyed speech and a list of characteristics that do not connect in any way with your client... Or you can turn that same speech into a one-on-one conversation, which flows naturally and transmits security and conviction.

When that happens, you not only reduce the fears that grab you by the neck during any commercial proposal. It is that, in addition to selling well, you are able to enjoy it. Look at the abysmal difference.

Finally, you should keep in mind that being advisors also means that sometimes we will stop selling something because we do not consider that it really improves the client's situation.

I hope my contribution helps you.

"Remember to sell everything except your Bitcoin 😉"