As of 2025, a 30-second Super Bowl commercial costs $8 million, making the $37,500 fee from 1965 look tiny in comparison. However, over the same period, the average number of people viewing these ads has ballooned from around 24 million to more than 115 million (roughly one-third of the U.S. population).

However, paying millions for a Super Bowl ad also carries its own risk as advertisers face pressure to justify record-breaking costs. While hit commercials can do wonders for brand reputation, flat ads can draw equally opposite sentiments. Source