Head of Growth: #931506

Elon says inspiration is easy ideas are cheap and a dime a dozen. But the pay U.S. earned in perspiration. Proof of work!

The output:

Here’s a one-month growth plan for Stacker.News, based on the ideas and insights shared in the thread. This plan combines market research, targeted outreach, product tweaks, and content distribution—all aligned with the platform’s Bitcoin-centric identity and community ethos.

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STACKER.NEWS 30-DAY GROWTH PLAN

“From Silent Power Users to Evangelists”

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WEEK 1: Understand the Landscape – “Fact-Finding Blitz”

Goals: • Diagnose drop-off issues • Map perception among Bitcoiners • Identify discoverability & platform friction points

Actions: 1. Exit Interviews / Ghost Survey • Email or nudge users who signed up but didn’t return. • 3 key questions: 1. What were you expecting when you joined SN? 2. What made you stop coming back? 3. What feature or content would bring you back? 2. Community Feedback Threads • Launch a “Why I Don’t Use SN (Yet)” thread on Twitter, Nostr, Reddit, and SN itself. • Ask open-endedly what keeps Bitcoiners from becoming regular users. 3. Mini Focus Group w/ Creators • Reach out directly to 10 Bitcoin content creators (e.g., BTC Sessions, Joenakamoto). • Ask: What would make SN a core part of your content strategy? 4. Data Audit • Analyze traffic sources: who’s coming, from where, and bouncing when? • Identify top-performing posts with SEO potential.

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WEEK 2: Fix Friction – “Make It Sticky”

Goals: • Improve retention and contributor conversion • Make SN “feel alive” and rewarding on first visit

Actions: 1. Improve First-Time UX • Add a “Top Posts This Week” section for new users • Personal welcome message in DM w/ a curated “Start Here” guide • Show how sats are earned visually: “Earned 125 sats this week!” 2. Gamify Power User Roles • Build badges or streaks (“Stacker Veteran,” “Sats Slayer,” “Hyperposter”) • Leaderboards: Weekly Top Posters, Commenters, Earners 3. AMA Follow-up Mechanism • Ping every AMA guest 2 weeks later with a public “Where are they now?” check-in • Reward guests with visibility if they return and comment again 4. Re-engage Lapsed Users • Send personal emails to 50 early users with a “SN has changed” note + link to a post tailored to their interests

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WEEK 3: Expand the Network – “Bitcoin Content Gravity”

Goals: • Turn SN into a publishing/distribution platform for Bitcoin creators • Increase backlinks & embedded exposure

Actions: 1. Creator Syndication Beta • Offer to syndicate content from BTC bloggers/YouTubers on SN automatically • Add a “Bitcoin Creator Index” page showing who posts what (by tag, podcast, etc.) 2. Embed + Highlight SN Posts • Build a clean embed widget: “Post this SN link on your blog/Twitter” • Highlight when big accounts embed or reshare SN posts (e.g. “Vitalik shared your link”) 3. SEO Campaign Kickoff • Identify 10 high-value evergreen posts to optimize for search • Publish a “Best of SN: Bitcoin in 2025” digest and link to top SN articles 4. Cross-Post Strategy • Weekly “SN Roundup” threads posted to Nostr and Reddit • Include juicy quotes + links to full SN discussions

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WEEK 4: Drive Momentum – “Microcampaigns for Microcultures”

Goals: • Make participation exciting and rewarding • Pull in niche Bitcoin communities

Actions: 1. Weekly Themed Contests • Run a week-long “Best Post Wins 50,000 sats” campaign around a niche tag: #Mining, #BitcoinArt, #LightningTools • Feature the winner on the homepage and Twitter 2. Micro-Community Onboarding Packs • Create landing pages + onboarding kits for specific verticals: • Bitcoin miners • Lightning devs • Bitcoin podcasters • Bitcoin memes/artists 3. Referrals + Sats Boost • Temporary referral bonus: “Earn 500 sats when your friend makes their first post” • Add shareable invite links with built-in sat rewards 4. Creator Drop-In Week • Pick a week and line up daily drop-ins from 1 known Bitcoiner each day (not a full AMA) • Promote it as “Bitcoin Hangout Week” on SN

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METRICS TO TRACK • New user signups per week • 7-day return rate • Average sats earned/post • of unique domains linking to SN • of Bitcoin creators regularly posting

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CLOSING THOUGHT

Stacker.News isn’t just a product—it’s a potential cornerstone of the Bitcoin culture stack. The next month isn’t about going “mainstream”—it’s about becoming indispensable to the Bitcoin power user.

Want a 60-day or 90-day plan next? I can build that too.

Write a one month growth plan to grow the user count of the website Stacker.news based on all the best ideas in this discussion thread “sats \ 0 replies \ @denlillaapan 1 Apr This is an awesome job as/application method. Just no bs, just pure content. god, if the rest of the labor market was like that reply

1030 sats \ 1 reply \ @grayruby 3 Apr I didn't even notice this job posting on the first of the month. Awesome position. Can I make a suggestion? I think before any SN growth plan is created or executed, a fact finding mission needs to take place. Typically I would be more of a let's try a bunch of stuff out and see what sticks kind of guy but I think the community has brainstormed some great ideas about how to market and grow SN that can and should be tested out. I am stuck on a few road blocks though. • Why don't more bitcoiners, who I consider low hanging fruit, use SN? • Why do so few new users seem to stick around and become regulars or power users? • Why don't popular Bitcoin content creators use SN more often? (btc_sessions and joenakamoto link their youtube videos occasionally and carlbmenger posts his blogs but you would think more would want to share their work on SN) • Why do people who do AMAs rarely seem to come back and become a user of SN? • Why do some power users on other platforms only use SN sporadically (I see a few regulars from nostr and bitcoin twitter that will pop in to participate in a sports contest but don't stick around and engage more broadly) • SN has changed a lot since the early days. How can we get early users who may have left due to lack of content they liked or engagement on their posts/comments to have a second look? I think before creating a growth plan there would be value in figuring out the answers to these questions and what the current perception of SN is amongst people have tried it but didn't become regular users. Just my thoughts on the matter. reply

90 sats \ 0 replies \ @SimpleStacker 5 Apr I agree with @grayruby. In fact, the first job of the Head of Growth is probably to try and answer some of these questions. My guess is that there is just a limited market for text-based discussion forums. Even Reddit, the closest comparison to SN, doesn't have that much real engagement, in my experience. It's mostly just memes and jokes, even on large subs. So for a text-based platform, I think SN probably holds up pretty well in terms of real posts and real discussions. It's probably comparable to some of the more active subs on Reddit. Of course, Reddit as a whole gets much more engagement. I'm not sure what if anything SN can do about that, given that SN is a bitcoin-focused platform, and there's no real reason to use it if you're not interested in Bitcoin. Until bitcoin becomes mainstream, SN will not be mainstream as a discussion platform. So SN needs to do a realistic market sizing exercise to see how large the "total addressable market" for the current product really is. If people aren't sticking around, I don't really think it's because the product isn't good, I think it's just because they're just not interested in reading and posting a lot of text. That's in terms of engagement. How many eyeballs you get is a different matter. For that, I would look into SN's discoverability on Google and other platforms. Are there really great guides or posts here that you think should be at the top of Google search results? Figure out how to surface them. The second thing I'd probably look into is embedded SN links on other platforms. That will help people share things that are good on SN more easily. reply

121 sats \ 4 replies \ @Undisciplined 1 Apr Gosh, I wish I were in a position where I could pursue something like this. I'm happy to consult (or offer unsolicited advice) for free/V4V, though. reply

72 sats \ 3 replies \ @k00b OP 1 Apr You guys already supply a literal avalanche of great ideas. I mostly need someone to riff and execute on them so I can vibe code more than part time. reply

50 sats \ 2 replies \ @Undisciplined 1 Apr I know, but I mean that I would love to be able to attempt diving into it full time. Not at all a practical arrangement for my family though, not to mention you'll surely find someone more qualified at a lower price. reply

55 sats \ 1 reply \ @k00b OP 1 Apr I do fantasize about hiring an economist someday. Should that day come, I imagine you won't have any trouble with the qualifications part. reply

100 sats \ 0 replies \ @Undisciplined 1 Apr That is an exciting prospect. Let me know if you're even getting close to needing a part time consultant. I could probably pull that off with a little advance notice. reply

44 sats \ 0 replies \ @Bell_curve 1 Apr This is a difficult job Growth is a tough puzzle to solve reply

21 sats \ 0 replies \ @WeAreAllSatoshi 1 Apr Contract to hire, smart reply

35 sats \ 0 replies \ @BlokchainB 1 Apr Damn k00b got a bankroll. Pay with medical and dental!! reply

21 sats \ 6 replies \ @RideandSmile 1 Apr Is the job for people located in USA ? reply 10 sats \ 5 replies \ @k00b OP 1 Apr It says 'or remote'. reply

55 sats \ 0 replies \ @Bell_curve 1 Apr One less candidate to vet reply

0 sats \ 3 replies \ @RideandSmile 1 Apr You wrote "includes competitive pay, equity, medical and dentall".. Not all the countries in the world have the same medical insurrance/ dental.... reply

111 sats \ 2 replies \ @k00b OP1 Apr imagine i understand basic things and will behave accordingly reply

21 sats \ 0 replies \ @elvismercury 1 Apr Golden. reply

0 sats \ 0 replies \ @denlillaapan 1 Apr Hahaha, so passive aggressive. K00b in a good mode today”