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Everyone’s using the same tools. MidJourney, DALL-E, ChatGPT, Figma templates. AI is swallowing workflows.
But here's the question: → Are we accelerating creativity... or just recycling faster?
Are we headed toward an infinite loop of derivative work feeding into derivative AI models? What happens to original thought, to the designer’s fingerprint?
Not an anti-AI post — just asking: how do we keep the soul of design alive?
I am not against AI, but in matter of design, I think you can just get a little bit of help. As a designer you still have to do the majority of work (talk with the client, provide ideas, come with the final design etc.).
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I believe we are recycling faster as you say, but I think that at some point counter-movements to AI will start to arise, expressions of creativity never before seen to differentiate from AI in all types of art.
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Absolutely. I think you're spot on. History shows us that every time a technological wave homogenizes something, a counter-movement rises.
→ When photography threatened painting, impressionism, surrealism, and abstraction exploded. → When mass production took over, craftsmanship became a statement. → When digital design became sterile, brutalism and anti-design popped up.
I believe we’re about to see the same in the AI era. Humans will start designing in ways AI can't — or refuses to — replicate. Glitchy, chaotic, deeply subjective, emotionally messy. Things that don’t "make sense" to an algorithm.
AI will dominate the middle ground. The edge... will always belong to the weird ones.
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