Strong founders don’t just work hard — they create systems.

They create systems for product development, marketing, sales, hiring, onboarding and customer support, as well as for seemingly trivial tasks such as updating a restaurant's menu. They structure everything they do.

A simple rule: if a founder does something more than three times, they should either stop doing it or turn it into a system.

A real system is something that can run without the founder’s constant involvement and be scaled up simply by adding more people or money. This means that while one system is producing results, the founder can focus on building the next one.

Over time, these systems start to build on each other. Each one continues to deliver results with the same initial effort, and together they compound, leading to exponential growth that appears effortless from the outside.

Ultimately, an idea without a system isn't worth much.