This popped up today
and basically focuses on the idea of housing getting cheaper in btc
Now, regardless of any personal feelings about CB (never used them personally etc), I do think they make a good advert. cost of housing is probably one of the most painful things for a lot of people now and i think focusing on it makes sense.
I also think the ad they put out last year was excellent
https://www.youtube.com/watch?v=a4F9u8Z84YI
Really packed in a lot to a 1 min ad slot