It’s cool to run big, complicated science experiments, but it’s also a pain in the butt. So here’s a challenge I set for myself: what’s the lowest-effort study I could run that would still teach me something? Specifically, these studies should:
Take less than 3 hours
Cost less than $20
Show me something I didn’t already know
Be a “hoot”
I call these Dumb Studies, because they’re dumb. Here are three of them.
EXPERIMENT 1: I AM BABY
I’m bad at tasting things. I once found a store-bought tiramisu at the back of the fridge and was like “Ooh, tiramisu!” Then I ate some and was like, “Huh this tiramisu is kinda tangy,” and when my wife tasted it, she immediately spat it out and said, “That’s rancid.” We looked at the box and discovered the tiramisu expired several weeks ago. I would say this has permanently harmed my reputation within my family.
That experience left me wondering: just how bad are my taste buds? Like, in a blind test, would I even be able to tell different flavors apart? I know that sight influences taste, of course—there are all sorts of studies dunking on wine enthusiasts: they can’t match the description of a wine to the actual wine, they like cheaper wine better when they don’t know the price, and if you put some red food coloring in white wine, people think it’s red wine.1 But what if I’m even worse than that? What if, when I close my eyes, I literally can’t tell what’s in my mouth?
EXPERIMENT 2: MISS PAIN PIGGY LOVES TO PUT HER HAND IN A BUCKET OF ICE
My friends and I were hosting a party and we thought it would be funny to ask people to stick their hands in various buckets, just to see how long they would do it. We didn’t exactly have a theory behind this. We just thought something weird might happen.
EXPERIMENT 3: SUGAR DADDY SALT BAE
Here’s something that’s always bugged me: people love sugar and salt, right? I mean, duh, of course they do. So why doesn’t anyone pour themselves a big bowl of salt and sugar and chow down? Is it just social norms and willpower preventing us from indulging our true desires? Or is it because pure sugar and salt don’t actually taste that good? Could it be that our relationship with these delicious rocks is, in fact, far more nuanced than simply wanting as much of them as possible?
This study was partly inspired by cybernetic psychology, which posits that the mind is full of control systems that try to keep various life-necessities at the right level. Sugar and salt are both necessary for life, and people certainly do seem to desire both of them. And yet, if you eat too much of them, you die. That sounds like a job for a control system—maybe there’s some kind of body-brain feedback loop trying to keep salt and sugar at the appropriate level, not too high and not too low. One way to investigate a control system is just to put stuff in front of someone and see what they do. That sounded pretty dumb, so that’s what I did.