An unbelievably simple gardening simulation game, said to be initially created in about three days by a 16-year-old, has Roblox shares trading at their highest level since late 2021.

The game, called “Grow a Garden,” has players plant seeds, sell their crops for in-game currency called sheckles, and then use that money to purchase more seeds and animals.

It has become one of the world’s most popular games.

A Roblox spokesperson confirmed to Sherwood News that the game smashed the concurrent player record held by “Fortnite,” with 16.5 million players gardening at once on Friday.

This silly little garden game has fostered an auspicious moment for Roblox, as the company’s shares have spiked 72% since March 31, when “Grow a Garden” first sprouted. That’s added slightly more than $28 billion to the company’s market cap, all because the children who spend their summers ambling in a blocky metaverse just love to farm.

The Takeaway

Oh, this is far from done growing. Wedbush Securities analyst Michael Pachter last week said “Grow a Garden” is “driving massive engagement growth” in the company’s current quarter as summer vacation begins. The game has led a 75% surge in concurrent users since December and “positioned Q2 2025 for a potential record-breaking quarter,” according to Pachter.