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Bold's revenue comes from transaction fees on your purchases (and gives some of that back in reward sats) and if you decide to carry a balance.
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Get some of those juicy interchange fees
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This brilliant model takes advantage of tax rules and demonstrates Gresham's Law.
Spend bad money, save sound money.
Interchange revenue share models with credit card and banking networks is a money printing, albeit rent-seeking model that bitcoin and lightning will eventually replace.
Upon a particular market pricing representing another 100x +, bitcoin will transition from a store of value to a fulfilling medium of exchange money in a peer-to-peer economy.
Interchange fee-based business models are a volume game.
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"Spend bad money, save sound money."
Indeed!
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