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This is such peak fiat
UK gov squeezing every penny out of us to try and stem the decline, local councils bankrupting themselves, and then the gov goes and spends half a mil on a new logo
They just changed the colour to blue and made the dot cyan, that's basically it.
Criminal gov wastage at its finest!
I wonder whose nephew was in charge of that project.
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Should have just used the free AI the SF Unicorns used. At least their colours work. What's with the cyan dot?
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Or, crazy thought, they could have just done nothing and kept using the old stupid logo.
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Don't forget about all the consultants they had to hire to give input on the logo and make sure it wasn't offensive to anyone. Besides me of course. I am highly offended by that dot.
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Canada forfeited being consulted when it very politely asked partially out of the UK.
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i have a very charismatic friend who was doing somethign like this years back, billing suckers like 10gs for a logo and then getting some guy on fiverr to do it. amazing what some charisma will do!
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As all RPG players know, Charisma is the god tier stat
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Clickbait? £532,000, not "over 500 million" lol. Still a lot though.
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that was actually an accidental typo lol, after the next round of inflation, although im sure new logos will be over 500 mil
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The contracts were awarded to the global ad agency M&C Saatchi and the final cost was around £532,000, the government has confirmed.
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500 thousand not 500 million. Still too much.
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0 sats \ 0 replies \ @OT 23 Jun
Where do I get a job like this?
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good work if you can get it...
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Smells like corruption
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This can’t be real
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I feel like another hundred mill and the shade of that dot would have been better.
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