Like cicadas emerging from the ground, design industry conversations about #quality seem to periodically erupt on social media. Also like cicadas, these articles are as predicable as they are irritating.

Oftentimes these insufferable diatribes are speaking to, and lauding whatever aesthetic Apple marketing pages are using at the time of publication. This is surface-level faff, likely born of frustration around a perceived lack of #creative #freedom within their organization.