Just read on this Canadian fast food chain investing millions in Bitcoin treasury.
Got me wondering, do companies find it more convenient/economical to buy Bitcoin with their treasury reserve, than accepting it as a mode of payment for their main revenue generating products/services?
I mean, may be once in a long while, I hear a new business accepting Bitcoin in very limited capacity (last major one was SteaknShake) but every day I hear another company investing their treasury assets into Bitcoin.
Even those who accept it as payment, likely convert immediately via an exchange to avoid bearing the risk on their book, but those treasury companies seem to prefer the exact opposite, accept fiat from customers to convert to BTC.
Why the mismatch and what factors make one option more favoured than the other?