While this may mean a few different things, it is most often accompanied by slightly left leaning fantasies as if the introduction of Bitcoin will act as a great equaliser between the man on the street vs the uber-wealthy and a panacea of economic ills (especially for the poor). Nothing could be further from the truth.
If people are unaware of Bitcoin, I see it as my opportunity. So I see no incentive to accelerate the process. I do not orange pill, I do not talk about it to anyone I know, I do not go to Bitcoin conferences or meetups, do not wear a Bitcoin t-shirt. On top of that, people have been kidnapped for private keys/wallet, it seems in France the authorities may even be looking the other way from such crimes, to discourage Bitcoin adoption. So don't go acting like you are a Bitcoin guru at every chance you get, especially for your own safety.
Save a few isolated cases, just...does not...happen...at scale. I remember a YouTube video from a Bitcoin blogger who went to some Philippines island where a shop said they took Bitcoin for payment last year. Asked why not this year, the nonchalant answer (from the owner) was he found it difficult to convert, and forgot some password. This was a year when Bitcoin had a big bull-run, and their peso was going down against USD. He does not want more money, he just wants familiarity. See the previous points, they are related.
Adoption is forced from upward, from the likes of JP Morgan and Blackrock (who get into this for their own selfish reasons). The next door pizza seller? He would adopt when he is forced to sell a large pizza for ~500 sats and rue the day why he laughed out of the room someone who offered ~10,000 sats for the same pizza.
Too many poor people, would rather suffer, watch their savings evaporate and complain, than spending a tiny bit of intellectual horsepower to think and act outside their comfort zone. Their inertia is my opportunity.
Bitcoin Is for the People
Evangelising Bitcoin
Grassroot Adoption
Poor People Are and Will Remain Poor