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I remember the NY Times interviewed the girl behind the "disaster girl" meme. It was a pretty fascinating dive into what it feels like to become a meme. https://archive.ph/OKXjn
I also wonder what celebrities like Leonardo DiCaprio feel about their images being used all over the world for meming. It's probably a net benefit for their careers in terms of staying relevant.
Yeah, for the celebs it probably just feels like marketing. I'm sure some of them are intentional.
Being the subject of a meme is a whole other level.
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