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Copywriting benefits from being weird like that. You might only remember a slogan for the pain it caused.
This slogan I have to read 10's of times to get comfortable with it. Every read digs its barbs deeper in my memory. Strangely, it makes perfect sense in terms of semantics and couldn't be shorter - it's just kind of a tongue twister.
Good point. Enjoying it is less important than remembering it.
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42 sats \ 0 replies \ @k00b 12h
e.g. Trumps typos and misphrasings and factual inaccuracies are painful, but I never re-read a Joe Biden tweet 10 times to figure it out. I only vaguely recall Joe Biden having a presence on twitter as a result.
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