Starting July 15, 2025, YouTube will tighten its monetisation rules under the YouTube Partner Program (YPP), cutting off earnings for channels that churn out reused, low-value, or repetitive content.
The platform's updated policy aims to reward originality while cracking down on clickbait, AI-generated slideshows, recycled mashups, and overly edited versions of others’ videos. Content that fails to offer educational or genuine entertainment value will no longer be eligible for monetisation.