Starting July 15, 2025, YouTube will tighten its monetisation rules under the YouTube Partner Program (YPP), cutting off earnings for channels that churn out reused, low-value, or repetitive content.
The platform's updated policy aims to reward originality while cracking down on clickbait, AI-generated slideshows, recycled mashups, and overly edited versions of others’ videos. Content that fails to offer educational or genuine entertainment value will no longer be eligible for monetisation.
All going according to plan 👌
Yes, they have a plan how to maximise their profits and compensate for their some other products losing shine