the site will get the email address and little more.
That little more may include your name, contacts, calendar, and payment options.
People is starting to pay attention to privacy
People are indeed becoming more aware of big data and privacy issues, but awareness doesn't always translate to action. For example, despite years of increasing awareness and calls to action around environmental sustainability, people on average are terrible at recycling.
could be a huge selling point.
Could is the key word here. I don't think it's a bad product, but I don't think the value proposition is strong enough yet.
That little more may include your name, contacts, calendar, and payment options.
This is excessively dramatic, data sharing is granular and 99,9% of implementations only ask access to the email. I'm not aware of the possibility of share payment options.
doesn't always translate to action
World is big and it is difficult to generalise, perhaps we have view on different scenarios.
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