I agree with your assessment. Most of this is business rules, not fuzzy knots of logic that you need intelligence to unravel.

There may be a ton of rules but that kind of organization itself has been standardized and implemented in big ERP systems since at least the 90s.

I think what they're after is to shortcut disruption of the big ERP players with AI. But I doubt that it's going to work out the way they expect it to.