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The Wizard Of Oz Method For UX Researchwww.smashingmagazine.com/2025/07/unmasking-magic-wizard-oz-method-ux-research/
38 sats \ 1 comment \ @deSign_r 16 Jul Design
The Wizard of Oz method is a proven UX research tool that simulates real interactions to uncover authentic user behavior. Victor Yocco explores its fundamentals, advanced techniques, and critical considerations, including its relevance in the emerging field of agentic AI.
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0 sats \ 0 replies \ @k00b 16 Jul
A bit sloppy but TIL!
Enter the Wizard of Oz method, a potent tool for bridging the chasm between abstract concepts and tangible user understanding, as one potential option. This technique simulates a fully functional system, yet a human operator (“the Wizard”) discreetly orchestrates the experience. This allows researchers to gather authentic user reactions and insights without the prerequisite of a fully built product.
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