WooCommerce is nice as an order-to-sats system (for digital goods) and yeah, BOLT-11, it's the only thing that makes sense from a "good design" perspective.

What I think that BIP-353 tries to solve is that you can have an authenticated address for on-chain transactions rather than an address that can be easily MITM'd (for example by browser extension malware) whereas with DNSSEC you can authenticate the input (as long as you don't get exploited in fetching the wrong expected key).