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Delta’s experiment with algorithmic airfare dives straight into the gray zone where personalization meets economic profiling.
Delta Air Lines is experimenting with a new AI-powered pricing model that adjusts fares based on profiling individual customer data, rather than traditional factors like seat availability or time of booking.
This system, developed in partnership with Israeli tech company Fetcherr, is already being used on a small percentage of domestic flights, with plans to expand to one-fifth of all domestic bookings by the end of the year.
Instead of offering uniform prices for the same flight, the AI tool tailors fares by analyzing each traveler’s digital profile. This could include their purchase history, browsing behavior, and potentially even financial background.
42 sats \ 2 replies \ @optimism 19h
This could include their purchase history, browsing behavior, and potentially even financial background.
Unescapable KYC too because you can't fly without ID. Note to self: work harder, stack harder, get that jet.
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ahahh! I ain't really chasing big money or a bunch of stuff, but the way things are going, looks like I'm gonna end up with a private one! fockin' scary
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32 sats \ 0 replies \ @optimism 19h
I don't aspire to own a jet, at all! But it's kind of becoming a thing of principles now? Tickets are KYC'd for security - which I get though not necessarily agree with, but whatevs. Maybe I'm wrong about that. However, corpos that abuse their access to that information for profits are awful assgoblins that do not deserve my hard earned sats. I'm not wrong about that.
Maybe I should get a flotilla w/ Starlink instead of a jet though... it would mean I only need to 10x my effort, not 100x.
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I'll be boycotting any company that prices based on profiling. I'm not a Delta customer, so this is easy. Take this as a warning United.
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