Apple has unveiled a bold new design language for all its operating systems. It’s still too early to say how good or bad it is, but we can outline the challenges.

As expected, Apple’s announcement triggered the usual flood of sarcasm and glee online. Of course, it’s not all bad. Some of the world’s best designers worked on this… and designers, being human, make mistakes.

The backlash after Apple launches something new has become tradition. It’s as loud as it is predictable, and the insight you get from first reactions on Social Media is as meaningful as any carnival music.