Surprising no one. The Pew Research Center analysis shows how hard AI is hitting web traffic.Google's search results have undergone a seismic shift over the past year as AI fever has continued to escalate among the tech giants. Nowhere is this change more apparent than right at the top of Google's storied results page, which is now home to AI Overviews. Google contends these Gemini-based answers don't take traffic away from websites, but a new analysis from the Pew Research Center says otherwise. Its analysis shows that searches with AI summaries reduce clicks, and their prevalence is increasing.
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44 sats \ 2 replies \ @optimism 17h
Interesting. I think I click the AI summary link maybe 6 out of 10 times (on Brave search results) because it's often the most relevant link. The summaries themselves aren't that great.
However, I guess that I search different things than these 900 people?
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100 sats \ 0 replies \ @0xbitcoiner OP 17h
What I think happens, and it gets me sometimes too, is that with some searches, you're just looking for quick answers and you end up just bouncing after that first hit without really double-checking other sources. Maybe the people in the study just do a lot more of those quick, short-answer searches.
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100 sats \ 0 replies \ @Scoresby 17h
If it's something like the myriad questions I come across while teaching my kids or living life (from today: which was built first, Eiffel tower or statue of liberty?, vinegar or bleach for cleaning ac drains? what time does x store open?) summaries usually fit the bill. I would guess they ate a big portion of that kind of searching.
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33 sats \ 1 reply \ @gmd 17h
I never use SERP results anymore :/
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11 sats \ 0 replies \ @0xbitcoiner OP 17h
Ahaahha
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0 sats \ 0 replies \ @Macoy31 3h outlawed
stackers have outlawed this. turn on wild west mode in your /settings to see outlawed content.