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I don't believe this but hey that's what they said
142 sats \ 1 reply \ @optimism 18h
I think that this
So what’s going on? With AI Overviews, people are searching more and asking new questions that are often longer and more complex. In addition, with AI Overviews people are seeing more links on the page than before. More queries and more links mean more opportunities for websites to surface and get clicked. For some questions where people are looking for a quick answer, like “when is the next full moon,” people may be satisfied with the initial response and not click further. This has also been true for other answer features we’ve added, like the Knowledge Graph or sports scores. But for many other types of questions, people continue to click through, as they want to dig deeper into a topic, explore further or make a purchase. This is why we see click quality increasing — an AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable.
is a nice way of selling advertisers more expensive impressions because the "clicks are higher quality now".
I'd pose that this is because 90% of internet users doesn't verify anything and simply believes that what the internet says is true, just like they believe that what the news anchor says is true.
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100 sats \ 0 replies \ @kepford 17h
is a nice way of selling advertisers more expensive impressions because the "clicks are higher quality now".
Indeed.
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105 sats \ 2 replies \ @Scoresby 18h
How does google make money off its AI Overviews? With Adsense, they make money from traffic going to people's sites (at least that's how I understand it). So if they produce a tool that causes less traffic on people's sites, it seems like that would be a net bad for Google -- and I imagine they can measure this pretty easily. Are they able to make money off AI Overviews in same way that more than makes up for any decrease in revenue from adsense that it might cause?
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I don't think they're trying to make money off of it, yet. I think every company is trying to become the "default" AI engine. once they have consumer lock-in, then they can think about monetization.
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35 sats \ 0 replies \ @Scoresby 17h
Okay, so it's market capture or something. They very much might be willing to nuke their adsense revenue in order to secure some large prize. Google is big enough, they must have a whole lot of paid positions thinking about what they are doing here.
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This is totally fake. Everyone in the industry knows that this is not true at all.
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156 sats \ 0 replies \ @gmd 18h
lol i can't remember the last time i've clicked on a link in a SERP
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