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A big increase in marketing does sound like it would increase its market exposure and attract more users, so their marketing play and everyone talking about them worked and the increase makes sense.
but it's still a nothing-burger for Monero, if it was this easy for anyone to "wreck it", it isn't getting any easier, a new player now would have to compete with all the current XMR miners, plus the Qubic attackers, driving up difficulty even further then each will have a smaller share of rewards and even less of a overall effect
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Does this mean you don't see this Qubic thing as a threat to monero?
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No because it's not sustainable in the long term and as we all know the money printer has its consequences
For starters their coin will go through a halving in a few days, slashing the mining subsidy in half, so they'll have half of the printed money to pump their scam and it won't be as attractive to miners anymore. And the coin is definitely not going up in price to make up for it
But Qubic alone may not be a threat but this period has indeed being an "annoyance" so it shows something to be fixed still and the community is discussing proposals to prevent this type of selfish mining in the future, but there is no urgency and no threat for now. https://github.com/monero-project/research-lab/issues/136
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