The Japanese brands SEIKO watch and DATSUN car manufacturers, pay tribute to their most ionic products, the Prospex Speedtimer and the Datsun 240Z, a legendary sports car designed in 1969., in a new collaboration. A Shared heritage and history mark with three collaborative timepieces.

Sport and watchmaking have always had a friendly relationship, and it is one which is particularly pertinent for Japanese brands Seiko and Datsun. As well as sharing a heritage, the watch and car brands can both trace parallel success stories back to the 1960s, when they celebrated shared leaps in technical advancements.

In 1969, Seiko introduced the Speedtimer, an automatic chronograph equipped with impressive accuracy. The same year, the high-performance sports car, the Datsun 240Z, was released to international acclaim. A collaboration, then, felt natural, and the brands teamed up. In 1971, when the Datsun 240Z competed in the world’s toughest race, the East-African Safari Rally, it was in a car emblazoned with the Seiko logo.