America has long led the world in innovation, technological advancement, and design. But with a sprawling ecosystem of digital services offered to Americans, the Government has lagged behind in usability and aesthetics. There is a high financial cost to maintaining legacy systems, to say nothing of the cost in time lost by the American public trying to navigate them. It is time to fill the digital potholes across our Nation.

“America by Design,” a national initiative to improve experiences for Americans, starting by breathing new life into the design of sites where people interface with their Government. It is time to update the Government’s design language to be both usable and beautiful. This effort will be facilitated by a new National Design Studio and by a new Chief Design Officer. The Chief Design Officer will help recruit top creative talent, coordinate with executive departments and agencies (agencies), and devise innovative solutions.