Unfortunately enough, some businesses that I have seen accepting Bitcoin (e.g Travala for online travel booking), charge a Bitcoin premium if you want to use Sats.

So it seems as the number of such businesses are so few, and us Bitcoiners feel so eager to use the coins, that we end up enriching the businesses (and some exchanges acting as middlemen) for the sake of spending them.

Especially, when a business (like Travala) paints itself as Bitcoin friendly and marks up the airfare by almost 10%, that really pisses me off and I hope the Bitcoin eco-system will mature fast enough to close these market gaps.