It’s rare for a logomark to have such staying power. Just a perfect logo. Kind of wild that it was created, initially, only as letterhead for stationery. Perusing vintage movie posters, it seems like EON didn’t really lean into using the logo consistently until On Her Majesty’s Secret Service (1969) — the sixth film, and the first without Sean Connery. EON had used the mark prior to that (including at least one excellent poster for Dr. No), but it didn’t appear on most of the posters for Connery’s initial run in the role: From Russia With Love, Goldfinger, Thunderball, and You Only Live Twice (variations A and B). Amongst those, the logo only appears on the Goldfinger poster. They used to make multiple posters for every movie back then, so there might exist examples for all of them with the logo. But I think until On Her Majesty’s Secret Service, EON leaned on Connery’s face as the symbol of the franchise. From that point forward, though, Caroff’s 007-cum-gun logo was the symbol of the franchise. I can’t seem to find an official movie poster after OHMSS that doesn’t feature it.