• The global smart glasses market grew by 110% YoY in H1 2025, fueled by robust demand for Ray-Ban Meta Smart Glasses and the entry of new players such as Xiaomi and TCL-RayNeo.
• Meta’s share of the global smart glasses market rose to 73% in H1 2025, driven by strong demand and expanded manufacturing capacity at Luxottica, its key production partner.
• Apart from Meta, key AI glasses OEMs that achieved shipments in H1 2025 included Xiaomi, TCL-RayNeo, Kopin Solos and Thunderobot, with the debut of Xiaomi’s AI Glasses being the most awaited event in the industry.
• More new AI glasses models are expected to enter the market in H2 2025, including upcoming releases from Meta, Alibaba and several smaller players. We expect the rapid growth of the global smart glasses market to continue throughout 2026 and beyond.

Given the market’s momentum and continued influx of new entrants, we have revised upward our smart glasses market forecast for both 2025 and 2026. We continue to expect the market to grow at a CAGR of over 60% between 2024 and 2029. This significant expansion is expected to benefit all players across the ecosystem – including smart glasses OEMs, processor vendors, ODM/EMS partners, suppliers of audio, battery and structural components, and even traditional eyewear channels.