We can see a slight uplift in interest for the brand search term, but I don't know if thats all organic or maybe some press releases that have pushed people to try it, I think WOS would be the entry point for most normies onto LN since its custodial and abstracts a lot of the drama of lightning away from you and allows an easy fiat onboarding
It could also be an entry point for users who want to try out other apps for example before fountains latest update, WOS would be the easiest way to get sats to fund your account