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The value may be strictly in interop and bearer authentication. Basically, it's ecash's value proposition, but with a semblance of auditability and without claiming theoretical privacy will be experienced in practice.
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That's my take, too. Head start on interoperability, especially cross border, because national currencies and traditional banks are heavily burdened by silly regs.
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They will still being KYC and centralized... just a minor detail for many I guess.