Format is "more aligned with how artists are making and releasing music in the streaming era."

In 2019, Record Store Day partnered with manufacturer Crosley to revive a 3-inch collectible vinyl format first launched in Japan in 2004. Five years later, a new 4-inch-sized format called Tiny Vinyl wants to take the miniature vinyl collectible crown, and launch partner Target is throwing its considerable weight behind it as an exclusive launch partner, with 44 titles expected in the coming weeks.

It’s 2025, and the global vinyl record market has reached $2 billion in annual sales and is still growing at roughly 7 percent annually, according to market research firm Imarc. Vinyl record sales now account for over 50 percent of physical media sales for music (and this is despite a recent resurgence in both cassette and CD sales among Millennials). It's in this landscape that Tiny Vinyl founders Neil Kohler and Jesse Mann decided to come up with a fun new collectible vinyl format.

...read more at arstechnica.com