The more I deep-dived into other people’s products, the sharper I became at my own craft.
_{–Julien Martin}

Here is what my process on how I got started:

1. Asked around to colleagues, friends and VCs to send me some company names that would be willing to get some product design feedback from me.
2. Started capturing ideas, and sometimes mockups and prototypes in a Notion doc. Because I was lacking context and didn’t have any “big picture” history of vision of what I was providing feedback to, it was very naive. Which is the whole important, and which is also why it’s very valuable.
3. I mainly focused on where my core skills were. Providing feedback on a key feature. Suggesting new ones. Giving feedback on the look and feel.
4. I sent those Notion docs to the company founders. Without any expectations.

Some replied, thrilled to jump on a call.
I’m still talking to some of them, four years later.

Others ghosted me.

Either way, it was practice.