Us designers love to talk about tools, processes, and skills. We debate software, trade shortcuts, and show off case studies filled with research frameworks and clever flows. All useful things. But what rarely gets talked about and showcased in portfolios is the one thing that actually makes a designer memorable: taste.

Taste gives you vision. It’s the lens through which you decide what matters, and just as importantly, what doesn’t. Without taste, design drifts into decoration or efficiency for efficiency’s sake. Devoid of feeling. With taste, you can see a brand clearly before it even exists, and then pull every detail into alignment.