From a design perspective, the easy gains were made years ago. As I push the designs forward, it increasingly requires focused work, new tooling, and new processes. Most importantly, it demands deep craft knowledge - so I seek it out and work with experts. To truly make something better, you have to work at the edges. You need to know when to push, when to say no, and when to compromise. Good design rarely happens without a few battles. It’s about the nuance, understanding that care is the most important thing, and that it’s perceptible. Be diligent and never cut corners.

Dom Thomas Co-Founder and Bike Designer