I think the most interesting part of this development is not what Meta is doing but what it signals about the direction of the AI advertising ecosystem. Data from AI interactions is arguably more context rich than standard social media activity because it captures intent mood and problem solving in real time. That means ad targeting could become significantly more precise and potentially more persuasive. At the same time the absence of this change in regions like the EU UK and South Korea speaks volumes about the impact of strong privacy regulations. This split will likely accelerate the policy conversation in countries without such protections as people begin to realize the gap in how their data is being used.