IIRC I've imagined something like this on SNL before or at least in discussion with someone. Bitcoin podcasters are leaving money on the table by not white labelling booze and doing something like this.

k00b

food_and_drinks

> 🍺 The product
> 🌱 Beer that brings Bitcoin to life
> 
> Beer of Satoshi turns Bitcoin into a physical, shareable, and instantly redeemable experience:
> 
> - Premium craft beer brewed in Germany
> - Bitcoin hidden under every crown cap (21 to 1,000,000 sats)
> - Instant Lightning redemption

This seemed a little gimmicky to me at first, bit the more I think about it, it could be a fun idea (as long as the beer is good). Apparently there is a leaderboard, too. 
